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Tennessee Titans
NFL Rivalries
An Exercise in Brand Identity
The "Music City" installment of our Rivalries concept series was built based on rumors of the uniform based on Nike promotional materials. We built out a custom typeface based on the Neon Lights of Broadway and a custom Music City wordmark to further emphasize the country element.
"Music City" Script

Neon Light Typeface
Extrapolated from Nike Teaser

Uniform Design & Reveal Graphics



Game Week Graphics Package



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