The second part of our offseason project at Front Seven Co, our "Lambeau Legacy" NFL Rivalries Concept was built to specifically honor the uniqueness of Green Bay and it's rich football history.

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We designed the uniforms to stand out from the classic, iconic uniforms that they primarily wear, while also retaining the DNA of the team and "Titletown". The reveal package honors the small-town feel of Green Bay by placing today's players amongst the icons of the past as part of a collage of photos and memorabilia seen on a bar wall. Game week graphics supported the "Lambeau Legacy" theme by placing the top moments from the game into film photo frames.

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Learn more about the full details behind the project here.