iFOLIO Marketing Cloud
Social Media, Web, Creative Services, & More
As a Digital Creative at iFOLIO Marketing Cloud, I helped to conceptualize, create, and deploy digital content for various applications including Social Media, Paid Media, Web, Email & Text Message Campaigns, Sales Collateral, and more.
As part of the Creative Accounts Team, I also supported key clients such as Kansas State University, Crimson Tide Foundation, University of Maryland, Georgia Institute of Technology, and other top organizations with agency-level creative services and support.
Key Client Projects:
Kansas State University Foundation
Anderson Hall Renovation | Fundraising Materials
I worked with the Kansas State University foundation to build a digital presentation, info site, and personalized proposals for Major Gift Officers to support the university's $40 Million initiative to renovate historic Anderson Hall.
The project was able to move forward into full fundraising following the deployment of this digital collateral.
Crimson Tide Foundation
Personalized Endowment Reports
I worked with the Crimson Tide Foundation to digitally transform their athletics endowment reporting process - going from PDFs & paper reports to a fully digital, personalized experience.
Each report gave donors a glimpse of their endowed funds performance, as well as showing donors which athlete(s) received scholarships from their fund. Several donors made additional contributions to their fund directly from a button in their report page.
Ginn Mineral Technology
Website Redesign
The Ginn Technology Group came to iFOLIO to turn their outdated website into a modern showcase for their company and drive visitors to request a consultation or contact their team for services.
I built the new site from the ground up using iFOLIOs web builder, working with the Ginn team to create a new brand identity & design assets that form a cohesive experience across the site.
iFOLIO Marketing:
iFOLIO Social Media
I was heavily involved in not only creating content for social media, but also conceptualizing that content - cultivating the brand's feel, style, and tone on Instagram, LinkedIn, and Facebook
Social content served to generate brand awareness and directed viewers to learn more about iFOLIO or submit contact form to get in touch with our team.
iFOLIO Newsletters
Newsletters were an important aspect of iFOLIO's marketing, functioning as an avenue to reach a large amount of current and prospective customers with product updates, tips, and more.
I assisted in writing, designing, and sending out newsletter campaigns to up to 15,000+ contacts.
